Lead generation 101: Top 3 Ways to fill up the Sales Funnel

There should be no doubt regarding businesses of all sizes depend on leads. It is so because if the availability of leads in the sales funnel is high, the odds of phenomenal business growth are likely to snowball. But the catch is generating a throng of leads has become an arduous task as catching potential customers’ eyes isn’t as easy as it was a few years ago.

To make sure that the hassle of half-filled sales funnel doesn’t come out, business owners avail services from lead generation UK companies. Expectedly, lead generation service providers delight their clients by loading up the sales pipeline with quality leads. Needless to mention, when you have qualified leads in the sales funnel, it would be a cakewalk to convert them. And soaring lead conversion rate signals towards exponential growth in the sales graph.

Don’t you want to know the achievements of established lead generation companies of UK? Want to generate leads on your own? Here are some tips to take into account:

1.  Content marketing

In this day and age, the value of quality content is on the peak because it can help you to get quality leads in no time. Content could be in any form like blogs, videos, infographics, white papers, and case studies. Thus, if you want to pile up quality leads, bring a team of experienced content writers and develop first-rate content. One thing you should keep in your mind is the primary focus should be on educating prospects about your products and services, instead of selling.

It is so because if potential customers feel that you are just trying to sell via your content, they may start running away from your brand, which isn’t good for your business by any means.

Here are some suggestions that will aid in doing content marketing aptly:

  • Gate your high-quality content to ensure better lead results.
  • Don’t limit your content to your website only. Try to increase the reach of your content through guest blogging.
  • Make sure that no technical language is being used during the content creation process.

2. Social media marketing

Every social networking platform can be proved as an ideal lead generation source, depending on the type of business you are having. For B2C leads, social media sites like ‘Facebook,’ ‘Twitter,’ ‘Instagram,’ etc. are perfect, while LinkedIn can help you in the pursuance of generating B2B leads.

The thing that has been uplifting the salience of social media sites in the business world is the continuous enhancement in the user base. With every new day, the number of SM users is amplifying. In simple words, you can find potential customers in large number if you use public platforms in an appropriate manner.

By means of social media marketing, you can turn the odds of generating leads in your favour. Don’t you know how to generate leads via SM sites? Well, you aren’t supposed to pull off something which you never did. Here are simple steps you need to take to reap leads-related benefits via social networking sites:

  • Always share posts according to a proper schedule.
  • Make sure your captions are alluring.
  • Share attention-grabbing videos, pictures, infographics, etc.
  • Make use of the ‘Live’ option and leave your audience impressed while explaining the perks of your products and services.
  • Give response to received comments smartly, no matter whether they are positive or negative.

3. Email marketing

You would be lying to your teeth if you say you aren’t using the facility of electronic mail. These days, email has deemed as a crucial part of everyone’s professional life. Even, people use email to avail support service, and this should be enough to understand the significance of email in one’s life.

With the help of email marketing, quality leads can be generated with aplomb. However, you have to take care of something like email content quality, subject line, placement of CTA buttons, and so forth.

By and large, businesses handling the lead generation process make the email content complicated, which causes trouble to prospects and eventually results in deletion. Therefore, if you really want to gain benefits through email marketing, create such content that educates potential customers and delivers your brand message as well.

Besides email content, you must strive for developing enticing subject lines as it is significant with regards to CTR (click through rate). Want some tips? These will help you out for sure:

  • Try to keep your subject lines meaningful and short (50-60 characters).
  • Don’t use spammy words like magic, free, etc. as your emails will be deleted without even being read.

Use simple language and add your brand’s name (if possible).

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