Are you struggling to increase the conversion rate of your site, but all your efforts are wasted? You are not alone in this. And even fewer of them know that just a few simple actions will not only stop the conversion from falling but also double or triple it. Conduct an audit and identify places where you can introduce some improvements to rectify the situation.
1. Unappealing appearance
And not just some solution, but profitable for you. For this to happen, a person must linger on the site at least briefly to familiarize himself with existing packages of offers. But this will never happen if the appearance of the web resource has an unattractive appearance. A person will leave before he gets to the goods, services, and prices for them.
The use of unpleasant colors, the location of images, and unsuccessful layout of the site, unreadable text and abuse of fonts – all this will scare off a potential client in the first seconds of his entrance to the page. And do not be afraid that it will cost you several thousand dollars. Now the network has a lot of both paid and free templates, which can be “customized” for the relatively small amount of money according to the theme of your business, having received an Internet resource that is functional and pleasing to the eye.
2. Slow page loading
Slow page loading is one of the most powerful problems that cause a large number of bounce rates. Imagine yourself, you are a potentially interested person, following the link in the search results to an unknown site that loads too slowly. Will you wait five seconds? And then? No, most likely, you will leave to competitors, to those who took care of the nerves and time of their users and made their resource load an adequate amount of time. Perhaps your site is also one of these “irritants”? If so, don’t be upset. This problem is easily and quickly resolved. Hire an expert to conduct an audit, identify the main shortcomings that affect page loading time, and optimize the site code and content to speed up your resource.
3. Abuse of STA buttons
Even if you do not know what it is, you probably have it on the site. STA button – “call-to-action” – a call to some specific action (register, leave a contact, follow the link, send the goods to the basket, get a promotional code, etc.). The survival of any site lies in maintaining a balance between to please search engines and to please potential customers. The features of the development and promotion of sites are such that resources created completely “for people” without adapting to search engines can hang on the far pages of search results for years, which means that the people for whom they are created may never see them. The abuse of SEO, various adaptations for search engine algorithms turns to the other extreme – it becomes impossible to read such sites for ordinary people. And so, the owner of the resource is trying to reconcile users with the fact that his site is far from everything for people and is looking for ways to maximize the benefits of visits to the resource. To do this, he uses all these fascinating methods to divert attention from other shortcomings.
Trying to increase conversions using these methods scares customers away. Try to make at most one pop-up window on the page, don’t blackmail the client (“click like to continue reading”), refuse unnecessary greetings, introduce the ability to minimize or completely close the chat. In general, show respect.
4. The lack of a specific niche
Many marketers mistakenly believe that all the people visiting their site are targeted users. This is far from the case. The more general topics are selected to attract customers, the higher the failure rate. Therefore, it is worth thinking about narrowing down the specification and promotion topics. Experience shows that the most interested user is the one who came to your resource thanks to a long chain of narrowly focused questions. A person who knows exactly what he needs will take the necessary actions and leave money for your product or service. Do research, understand the interests and specific needs of your audience and attract specific users, not everyone around the bush.