Since the advent of digital marketing, it was misconceived to be a tool of marketing for B2C models. However, the last few years have seen a new emerging trend. A trend that evidently shows that B2B businesses to have a budding relationship with digital marketing.
As one of the best digital marketing agency in Delhi NCR, we have experienced the opening of a new horizon in the digital marketing segment. Serving B2B markets such as healthcare, biotechnology, IT we have experienced that they are prioritizing the way they are portraying themselves online.
While doing marketing for some of the leading B2B industries we got a chance to closely inspect their working and how in general it is shaping. While there are many organizations that making the right approach in investing in digital marketing infrastructure, we experienced that the future of digital marketing and its relationship with the B2B market lies within these 3 areas.
1. Customer Data Privacy
There is a growing awareness for data privacy. We all are well known about some recent incidents too, such as the one with FaceApp. At our fingertips we have access to a great amount of information. We continuously are sharing our crucial information with apps and web pages which is needed to be secured and should stay private. People are well aware that data is available to companies too.
Data security is one of the biggest trends of 2019. It is at the epicentre, and privacy and personal data security is the talk of the IT world. It is a global issue and is addressed by European Union in General Data Protection Regulation. Countries like U.S. is now considering to have their own version of data protection laws and policies. Data breaches and privacy concerns are looming greatly. Social media platforms such as Facebook is also not left aside. And how can we forget about Google+?
This growing awareness towards data privacy will force companies to start investing in data protection. And also, it is a will mean a great responsibility on we digital marketers to handle people’s personal data with utmost care. While crafting marketing strategies, consumer data privacy should be at the top of our mind.
2. Search Engine Marketing & Optimization
For any business to rank organically it is very important that one invests their time and money in search engine marketing. Every campaign blog post and sponsored post must be formulated to compete with the campaigns of your competitors. Also, it is no mystery that with so much content being uploaded each day on the internet, the audience is growing through a kind of content overload. This means they are grown desensitized towards the content you are pushing.
Having said that, now how will organizations communicate or share content with the companies? Hence search engine optimization becomes your only hope. That is your only way to meet good leads that will profit your business. Secondly, you must invest in SEO because it is not expensive like PPC advertising.
When advertisements are most likely to become prey of content overload, it is very likely, your good ranking and reputation on search engines will save you. Also, it is good to prep your potential prospect while they are still in the searching phase of their buying journey. So, your pushed content can come as a help to them while taking any buying decision and make it easy to find.
3. Account-Based Marketing
Account-based marketing is the strategic marketing approach where you target the best-fit accounts for the sales and marketing efforts. It requires a long-term strategy and will require a company to have widened and long-view with their customers.
The process of ABM is both online and offline, some of online tactics includes IP address-targeted ads, customized website experiences, and personalized video. Targeting the right customers and delivering them content exclusively relevant to them will not only reduce the cost of advertising but will also increase their chances of good quality lead generation.
If you are looking forward to doing account-based marketing you must begin by knowing your ideal customer profile and people you want to convert.
As a final note…
Digital marketing is very helpful in giving your business the needed push in the industry. While investing in digital marketing infrastructure Foxtraut Software Technologies hope these three points will help you make a better decision for yourself while adapting to digital marketing.