Data Ownership: Who Owns What & Why

Data Ownership: Who Owns What & Why

With a ton of people making their online presence known with every passing day, thousands of Terabytes of data is taking birth digitally. Apart from the photos and video content you store on your device, the term “data” also pertains to your every single online activity. This means retweets, social media shares, and check-ins are all a part of Big Data world we are presently residing in. Subsequently, the more moves you make online, the more your data contribution gets piled up.

This inevitably paves the way to numerous data storage and processing companies that mark the forefront of data management in this digital age. However, handling data differs substantially from any other physical commodities that can’t be virtually copied and reproduced effortlessly. This is precisely why relying on a trusted data storage company becomes crucial when you don’t want to put the security of your personal data at stake. Companies like instil measures to ensure unparalleled data security so that customers can store their digital assets without having to compromise on the security front. 

Nonetheless, it becomes pivotal to assess data ownership so as to realize how it is transforming the equation of online security along with bringing a whole new market into the picture —the marketplace of data processing. When such hefty chunks of data are stored online, the obvious question arises about the way it is managed and who actually owns it. Ownership is a broad term that specifically chalks down the rights of copying, altering, reproducing, and reselling of any bits of data stored digitally. With that being said, let’s dive deep into understanding the ownership of data and various aspects related to it.

What makes data ownership difficult?

Whenever you store any file online, it is cached, copied, and processed in the servers of your data storage company. This process ends up producing so many online versions of your documents that it gets inherently arduous and nearly impossible to eradicate it from the web. While you’re the only one permissible to tweak these files, all that information still remains at the disposal of data management companies. Whenever there are considerable breaches in organizations like Facebook, it becomes tough to remain assured about the security of online data. 

Moreover, data processing companies are somewhat different from your regular cloud storage service. While the latter might not sell your information for commercial purposes, various data processing companies use available data sets to derive useful insights about the customers. This way, every online activity of yours turns out to be a vital data point for being processed and sold to the organizations hunting for insights related to customer behaviour.

How much of your data is truly yours?

With several data storage firms emerging in the market, how they deal with your data security becomes the million-dollar question. For this, you need to narrow down to their terms and conditions before signing up and uploading your files on their server.

Some companies might have shady policies that you could only identify by thoroughly analyzing their terms and conditions. Furthermore, you should go ahead and assess several online reviews and testimonials so that you can remain watchful of any unreliable company.

Every data storage company—be it a tech-giant like Google and Amazon, or a newly emerged organization—is bound by the law to ensure the utmost safety of your data so that it doesn’t end up in the wrong hands. This means that they can’t resell your documents without prior authorization from your end.

However, since your files are stored on their servers, there’s no way to stop these companies from modifying the information and making tons of copies of the same. Removing your data from cloud serves isn’t as seamless as it sounds because the data can take a prolonged period to get eradicated. Moreover, the risk of still having some bits of it present in the system remains persistent when you’re dealing with online data storage. 

What can a data storage company benefit from your data?

Data has emerged to be the crude oil of today’s world, which means its raw form can be readily cashed out. Although this doesn’t imply that a data storage company will necessarily be putting your images and videos on sale, there’s some analytics that still gets passed on. This can be utilized by various data processing firms to draw useful insight that primarily deals with the purchasing habits of consumers to improve targeted ads. 

The choice of a company for storing your data needs to be done after proper assessment of security measures they’re exercising along with the features you get. Make sure you’re not risking your personal data in the name of added functionalities that comes when you’re blinding trusting such a company.

Ensuring online security

With companies being on a constant hunt for your personal information, it inevitably comes down upon your shoulder to safeguard your data. For this, you not only need to remain mindful of the credibility of your data storage company but also carry out a personal assessment. Look for alternatives until you’re entirely sure about the safety of keeping your data stored with them.

Ownership of data remains a hot topic that needs to be brought to attention so that you can stay aware of your data rights. When it comes to online data, we all own some parts of it while others remain publicly accessible in one way or the other.

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