Want to grow on Instagram? Either personally or for your business, Instagram is the perfect platform to find engaging audience. With over 1000 Million monthly active users, Instagram has been rapidly growing since founded (In 2013). So, this makes instagram a perfect platform to gain customers for your company’s product.
Here we bought you the deep guide on Instagram Marketing for 2018/19.
” [2018/19] Powerful Instagram Marketing Tips and Tricks “
This foremost popular photo sharing app is being one of the fastest growing social platform. Gaining immense popularity over a decade the latest update of the app seems to overcome features of SnapChat.
With immense popularity, Instagram had reached 1 billion monthly active users as of June 2018.
This makes businesses of all categories to find targeted consumers on instagram. As now this social platform have become the major source for it. Plethora startups and public accounts are finding their targeted audience. So from 2018 all the startups and businesses of any stage need to use Instagram as their major source of marketing tool.
What Is Instagram?
Instagram is a popular photo sharing service. With its standalone application available for all the devices of different operating systems. User’s can capture each and every special moment of their life and share it with friends and others who are termed as followers.
The apps also lets users to share videos also. One can easily share videos or photos to instagram and also let those share to other social platforms like facebook, twitter etc from the app itself.
It’s success got caught by the eyes of Facebook and in 2012 April Facebook bought Instagram for for $300 million in cash and 23 million shares of stock. Which makes a total purchase value of nearly $1 billion.
So with the help of Instagram and few built-in tools your business not only get’s connected with the audience as it create a professional network. As it can be used as the perfect marketing strategy for your brand.
Basics of Instagram
With default, Instagram is quite famous for its standalone application available for devices of all the smartphone platforms. The web-form is also available which helps users to check the status of like on a photo or video and views on a story which they uploaded. It do not support to share photos or videos.
The content sharing on Instagram needs to done through the app itself. Though there are plethora other applications which helps users to share images and videos from the computer, but the web platform do not officially support content sharing.
Content sharing on the app makes it quite simple to edit pictures. With the availability of plethora filters helping users to change the visual colour levels and edit the images before they upload.
Users can also add captions, quotes and hashtags to their uploads. The limit for text is negligible and for hashes its 30 per post. You can tag others to the post by using @ symbol and it’s also been done with Tag Feature.
So to improve the social connectivity, Instagram allow you’ve to follow plethora accounts up-to no limits. The people or users who follows you are knows as followers on Instagram. For which most normal people have became celebrities on the app by gaining huge following for their accounts.
Privacy On Instagram?
The privacy for a user is completely asymmetric. Users do not need to follow accounts mutually. which means that if you follow a friend of your, Then you friend has no his own chance to follow or not in return. In additional if you want to secure your account and the post’s which you uploaded need’s not to be visible for other, Then you can turn your account to Private.
Private account’s posts have access only to approved followers. While on the other hand, Accounts which are Visible Under pubic, Their posts and activities on Instagram can be visible to everyone.
Users can comment to a specific post by tagging other, using hashes, and with normal words and emoji’s. In the vice-versa the admin of that specific image or video can reply to those comments in the same path.
Advantages of Using Instagram
There are plethora advantages by using social networks. As they make people get connected and helps businesses too. Few of those advantages are discussed below.
Improve Fan Base
Instagram helps your busyness get more sales and increase the graphs. This can be simply done by following few hacks. All you need to do is provide shutouts, weekly coupons, vouchers and discounts for special follower.
By doing these regularly, I’m sure that your business profile and personal account’s get’s active and helps you create a huge fan base.
You can easily promote your business concepts and services using images and small length videos. Stories helps you engage and maintain the fan base.
If your business owns a team, Then share and post their pictures while they work.
Do not forget about captions and hashtags.
Instagram – Business Strategy
So if you are the one who seeks interests on growing your business on instagram. Then there are few key points which you need to remember.
To improve sales, You need to congrats your customer for buying your companies product. Post their image and tag them. Thank them for buying product from your company.
Provide them few tips and precautions.
Building Quality Content
With default instagram is a photo sharing app. So you need to create engaging content using images. All you need to do is create engaging content which can be done using dominating videos and pictures.
As known, Instagram is hugely dominated under visual content. So to create a perfect strategy for the products, You need to think a step ahead your competitors.
Using Hash Tags
Hashtags dominates the content of Instagram. As it is the basic path where users get connected with your business account. Once if a user found your account through a search, Then the chance of visiting your website is high. This can improve sales too.
Connect To Other Forms of Social Media
Instagram allows you share content to other social networks like Facebook, Twitter, Tumblr and Path etc. So make sure to connect all other social profiles which are allowed with-in the app.
So whenever you share a post on instagram, Make sure to add hashtags and proper description. When you share those content to instagram it gets spread to all other connected other forms of social media.
Promote your content using in app advertisements. Yet being in the early stages of advertising, Instagram ad’s are highly popular all across the world. It allows video ad’s up to 30 second format and the images gain more attention from the users. Instagram’s sponsored posts gain more attraction.
Partner Up With Influencers
Instagram has over 1 lakh + influence’s with millions of followers under different categories and topics. They adjust their special space over those categories. So find the right influencer of the business you own and collaborate with him/her. Or else find the perfect influencer who can manage your business account on instagram.
Ideas to Flip-up Instagram
The best way to make your post viral is to make it worthy. Following are a few pointers:
- Mine positive things about your products and services. Highlight them in your posts.
- Add inspirational quotes to compel people to read your post.
- Add appealing images or videos. Visuals speak more than thousand words.
- Lay a call-to-action for a definite purpose.
- Compel users to generate content for you by engaging them in your post. Re-post fan created content on your Instagram account.
Instagram – Marketing Tools & Apps
While you promote your business on Instagram, You’ll need to have a look at all the statistics regularly. This helps you analyse the performance of the content. Here a few tools which can monitor content performance.
Tagboard helps you observe content from social networks. It is your personal tool helping you create collection of social media posts under a hashtag. This tools can be inserted on websites, co-ordinates into mobile applications. Viewers can choose favourites,
retweet, reply, comment, and like right from the tagboard.
Crowdfire helps you manage all your twitter and Instagram relationships. The tools helps you find inactive users and un-followers. Thereby it helps you find significant users to follow. You can easily monitor your twitter or instagram account using crowdfire.
Apps to Assist Instagram Posts
There are plethora apps out-there which helps you customise all the picture which you post on instagram.
The apps merges 2-9 images in to a single picture by making a college photo. The app is quite simpler to use. With the availability of filters, The app makes it more easier to create colourful content.
Professionally used by bloggers and creative photo editors. Snapseed gives users all the control which they need to customise a picture on. The main advantage of this apps is its auto correction feature, For which it is quite famous for.
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